Blue ocean strategy

Category: .

The art of creating a sovereign market space to knock out competitors

299 CZK



Authors: W. Chan Kim, Renee Mauborgne

Do you want to know how to minimize the importance of competing companies and refer them to “out of play”? Are you going to launch a new product on the market? How to do it? Identify proven system frameworks, analysis tools, and principles that enable the successful creation and exploitation of "blue oceans" opportunities.

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